Creative Manager with over a decade of experience, I specialize in delivering innovative design solutions across digital, print, and interactive platforms.
Experience in visual design, UA, and marketing strategy, I lead teams to develop creative assets across multiple platforms.
Creative Manager
PhD in Ergonomics and Industrial Design
Technical University of Sofia
Masters in Design of Advertising Products
Technical University of Sofia
Bachelor's of Engineering Design
Technical University of Sofia
Sandsoft Games
Marketing Creative Lead
Developed and executed creative strategies that supported PR and user acquisition for multiple mobile games. Directed content creation, both video and static, to align with marketing objectives, enhancing game visibility. Analyzed top-performing creatives weekly to fine-tune asset production and improve campaign effectiveness. Played a key role in cross-functional collaboration, particularly with UA teams, to drive campaign success. Introduced AI-driven brainstorming to expedite creative briefs and develop innovative marketing assets.
Ubisoft London
Lead Marketing Artist
Oversaw the production of creative assets for major marketing campaigns, working closely with brand and product teams. Managed cross-functional collaboration with brand managers, community teams, and UX designers for integrated campaigns. Provided leadership in the ideation and execution of marketing assets, both static and video, to meet brand goals. Played a vital role in optimizing app store listings through visual testing and targeted creative enhancements. Coordinated with legal teams and external partners to ensure all assets adhered to brand and legal standards.
Product Madness
UA Design Lead
Led the design and execution of high-performing creative assets across social media platforms and mobile stores. Worked closely with the UX team to develop user-centric landing pages and UI assets for marketing campaigns. Analyzed performance metrics to refine creative output and optimize user acquisition efforts. Managed creative processes for outsourced projects, ensuring seamless alignment with brand guidelines. Collaborated on cross-platform marketing strategies to maximize campaign impact.